Founded in 2017 by Phionah, Phionah began to fill a gap in home decor. Unhappy with available options, she set out to make detailed designs from high-quality materials. Based in metro Boston, her work has appeared at Nordstrom, West Elm, Pottery Barn, Boston Women’s Market, Boston Black-Owned Business Market, and VistaPrint.Phionah's tufted pillows, crafted from high-quality cotton and velvet, are available in a rich spectrum of over 100 colors, effortlessly enhancing the ambiance of both indoor and outdoor spaces.

Drawing on her Ugandan roots, Phionah has created a pillow collection with patterns that reflect the warm welcome of an African home.Phionah has sold over 10,000 pillows and gets steady praise for quality and varied designs. Customers prefer Phionah for unique decor pieces.

Fiona - Brand Founder | Shop Phionah | USA

Choosing fabric is a personal, hands-on part of design. It builds respect for materials and how they’re made. Picking fabric is more than a task — it’s a creative journey that lets you add your own touch to every stitch.

The fabric is soft and natural. Each piece has a unique charm that makes her items feel extra special.

Video Block
Double-click here to add a video by URL or embed code. Learn more

Thanks for shopping with us.

At PHIONAH, our handmade velvet pillows with bright African prints make rooms cozy and stylish. Ideal for movie nights or picnics, our tufted cushions are comfy and unique. Celebrate craft and home with our black-owned collection.Maybe you want to turn a hobby into something more. Maybe you want to launch a business.